Universitas Pembangunan Jaya adopts the Jaya Values, such as Integrity, Fairness, Commitment, Achievement Motivation, and Intrapreneurship, in its effort to create an educational environment conducive to the development of students' character and competencies, while shaping individuals ready to contribute positively to society. As part of this effort, Universitas Pembangunan Jaya has established a program for student soft skills development, known as the Jaya Softskill Development Program (JSDP). JSDP is a series of programs at UPJ that provides students with opportunities to enhance their academic and non-academic skills. Achievements and skills gained will be recognized and rewarded through specific points.

JSDP focuses on five dimensions of intrapersonal or soft skills that are implemented at UPJ, which are: Communication, Leadership, Ethics, Achievements, and Resilience.

The Jaya Softskill Development Program (JSDP) encompasses a variety of activities, such as Scientific and Reasoning, Interests and Talents, Community Service, Organizational and Self-Development, MBKM Activities, Belmawa and PKM, as well as Acceleration Activities.

Soft Skill Mapping
Each dimension of the JSDP activities consists of various activities and points that can be accumulated. In its implementation, all points collected by each student from various activities must meet all five dimensions of these activity aspects.